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In 2017 The Latino Calendar was first imagined in order to inspire, uplift, and encourage the youth around the world and to let them know that contributions of Hispanics/Latinos extend beyond that of being athletes, drug-dealers, gang members and entertainers. We knew then, through empirical research, what a number of dissertations and thesis’ are being written on today, essentially: when one racial group develops a set of positive schema about another racial group - respect and rapport are developed.